Overall, the low-cost brand has seen its international sales volumes, which includes shipments in all markets except China, grow by a whopping 150% year-on-year during the first six months of 2018, with Europe proving to be one of Honor’s strongest markets. Over in the UK, for example, the company’s sales volumes increased by 200%, while in Spain shipments grew 5-fold. Also, shortly after the launch of the Honor 10, the Huawei sub-brand overtook Apple to become the 2nd largest vendor in Russia. In addition to all of these figures, it’s worth pointing out that Honor was the fastest growing brand in India too during the first half of the year, boosting its sales by 300%, while over in its home market of China, it further solidified its position as the biggest e-brand and only one to place in the top five.
Moving forward, Honor has the goal of becoming a top three mobile brand within the next five years. If successful, it will undoubtedly solidify parent company Huawei’s position in the smartphone market and should play a big role in eventually overtaking Samsung as the number 1 manufacturer.
source: HonorNguồn: www.phonearena.com